It's a bit much to call the world it show an exhibition; more precisely, it seems more correct to call it an exhibition (in the trade-show sense). That's partly because what people usually picture when they hear 'exhibition' is closer to an art exhibition, and because it needs to be a trade-show exhibition for it to be an apt expression—where buyers become the purchasing class and tour this exhibition to gather information on what products to contract for. At this world it show, rather than focusing on small and medium enterprises, I toured focusing on large corporations. SKT, Samsung, LG, KT, and so on. In fact, I felt that not a single one was left wanting—everything was impressive—so I'll briefly talk about only what's shown in the photos, and finish by discussing the rest in words alone.
The first photo is the UHDTV, an 84-inch product from Samsung. I'd only ever seen this in catalogs, so I had no sense of how big it actually was, but actually encountering 84 inches like this, I found it amazing. Moreover, if Samsung's cellphone design is a bit 'simple,' the monitor and TV design gives off a really alien feel and was enough to give the thought that it's new and cool.
The taxi that came up next is a work called My Taxi, jointly created by Hyundai Card and Kia, made using the Ray. If you look at the top of the car body there's something written in blue letters, and that part serves as a sign that tells you whether it's reserved, vacant, or currently occupied. Unlike existing taxis, it's made very neat and visually easy to see. I think it's a good part for giving riders a good impression. Second, they removed the front passenger seat and made a space there where you can place a suitcase. Because of this, four people riding in one taxi becomes a stretch, but since taxi users aren't only four-person customers but also include many one- and two-person customers, this part likely won't be a big problem depending on the distribution of the demand base. Third is the personalized operation using an app; this is something you'd have to see actually rolled out to know, but seeing that the applications Hyundai Card has made so far are getting quite a big response, it seems it won't be bad.
Personally, since it's not that I dislike Kia's Ray design, I found it nice.
The most impressive thing was the smart pen LG put out: if only a specific pattern is printed on the textbook, the smart pen's trajectory is recognized through the camera attached to the smart pen, and after assigning it to each individual student, a name was set for each pen. And since the teacher held that management mode, you could know, per page of the textbook and per each student's work, how they wrote as they solved math problems. This part can be called quite innovative—since the subject of math itself has to be taught based on 'spiral theory,' there's a part where you have to go around one by one checking from where and what went wrong. As for that going around, since you can just bring up each student's handwriting from the front and teach, it seems like it'd be convenient. Of course, there's the drawback that a student who doesn't want to reveal their own solving method would have to do a blind on their own.
They say they'll do it once more at BEXCO in October, so I think it'd be really great to go and see it again then!!
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